Search this database for articles in 1,200 business journals, magazines, and trade journals. Also provides industry reports, country profiles, and company SWOT analyses. Business Source Complete is often the best place to start your research.
Provides full text or pdf articles from the Harvard Business Review, McKinsey Quarterly, Academy of Management Journal, Academy of Management Review, Academy of Management Perspectives, Administrative Science Quarterly, California Management Review, and the Journal of Business Ethics.
Go to this updated version of the popular Hoovers database with background information on companies and industries. Provides in depth list of company subsidiaries and affiliates and company financial data. Select from a broad assortment of market research reports and download RMA Industry Norms pdfs providing industry financial ratios. Use D&B Hoovers to search and build a company list, limiting by location, industry, size, etc.
Known Error: If you get an error message try opening the link in an incognito window or clearing your cookies in your browser history.
Search this database for information about emerging market countries, companies, industries, and economic conditions. Click on Client Login icon to get to database.
ABI/INFORM Global offers the latest business and financial information for researchers at all levels. It allows users to research business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape.
Search this database for articles in 1,200 business journals, magazines, and trade journals. Also provides industry reports, country profiles, and company SWOT analyses. Business Source Complete is often the best place to start your research.
Provides full text or pdf articles from the Harvard Business Review, McKinsey Quarterly, Academy of Management Journal, Academy of Management Review, Academy of Management Perspectives, Administrative Science Quarterly, California Management Review, and the Journal of Business Ethics.
Search this database for news articles from US and international newspapers, business/trade journals, and newswire services. Use the "News Pages" tab to view current articles from the Wall Street Journal, NY Times, and other major news publications. Click on the "Companies/Markets" tab to find company profiles, data from 10-Ks, and quotes for stocks, funds, currencies, and indices.
Limit the results of your search while setting up your search and/or while you view results. You can specify date, industry, geographic region, and type of publication. You can also limit results to one or more specific publications.
ABI/INFORM Global offers the latest business and financial information for researchers at all levels. It allows users to research business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape.
Search this site for analyses and data on global consumer markets. Provides market size by country and/or region and marketshare for companies and brands. Also features information and data on consumer demographic groups, as well as country economic data.
Explore the Gartner database to learn more about trends and developments in information technology. Gartner's provides in depth research and market insight for the users and vendors of software, hardware, communications, and other technology used in business, education, and government. You will need to login using your the two-step login process with UVA Netbadge.
Search here for statistics on 170 industries from over 50 countries. For a broader prospective, browse and view Statista dossiers, industry reports, market studies, outlook reports, surveys, and country reports.
Register and create an account to access the reports. Use your Darden E-mail address and come up with a different password. Forrester reports on developments in information technology, software, communications, and use of technology in marketing, supply chain management, operations, education, etc.
Email library@darden.virginia.edu if you need the registration code.
Go to CFRA for industry surveys and financial reports on stocks, ETFs, and Mutual Funds. CFRA prepared S&P Industry Surveys and other S&P reports for years. CFRA still uses S&P Global data, but publishes under their own name.
Search this database for information about emerging market countries, companies, industries, and economic conditions. Click on Client Login icon to get to database.
Go here for information about over 700 US industries. Provides information about industry performance, outlook, products and markets, competitive landscape, major companies, operating conditions, and key statistics. Select icon under page heading to download a complete report.
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics.
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one?s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
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